Burgeoning shoe look forward to walks out of the road of innovation brand
Chinese shoe net on January 26 dispatch, at present China is in emerge in large numbers a batch of burgeoning shoe look forward to, these enterprises are casting off price of past China shoe the product figure with low additional low cost, the change was copied in the past borrowed the circumstance that foreign shoe tastes a design. Exert oneself of burgeoning shoe look forward to makes a brand, take the route of innovation, and invite foreign stylist be company products plan.
“A batch of burgeoning shoe look forward to are being made by simple treatment to innovation design enterprise transforms, the design force of the enterprise is strengthened ceaselessly. ” the China that held recently is light industrial chamber of commerce of handicraft imports and exports on congress of the 5th member, the relevant personage of small industrial and commercial conference tells a reporter, at present China is in emerge in large numbers a batch of burgeoning shoe look forward to, these enterprises are casting off past China shoe the product figure of cheap, low additional cost, the change was copied in the past borrowed the circumstance that foreign shoe tastes a design, burgeoning shoe look forward to exert oneself makes a brand, take the route of innovation, and invite foreign stylist undertake designing for company product.
Reporter from China light industrial chamber of commerce of handicraft imports and exports learns, 2009 1 to in November our country shoe kind amount of exit of product accumulative total amounts to 25.2 billion dollar, drop compared to the same period 5.87% . Among them, plastic shoe exports amount 10.22 billion dollar, drop compared to the same period 3.55% ; Leather shoes exports amount 7.55 billion dollar, drop compared to the same period 15.42% ; Spin face shoe exports amount 4.17 billion dollar, grow 4.06% compared to the same period; Other shoe exports amount 1.97 billion dollar, drop compared to the same period 22.93% ; Shoe material exports amount 1.3 billion dollar, drop compared to the same period 8.64% . Our country shoe kind exit still is mixed with the United States two big markets give priority to the European Union, export amount to the United States among them 7.99 billion dollar, drop compared to the same period 6.16% ; Export amount to the European Union 4.61 billion dollar, drop compared to the same period 3.39% ; Export amount to Japan 1.91 billion dollar, drop compared to the same period 20.59% ; Export amount to Hong Kong 810 million dollar, drop compared to the same period 20.78% . Before 2009 in November, my shoe kind exit entrepreneur counts 13586, than 2008 the corresponding period (13418) grow 1.25% .
Line of business of Dong Yi shoe limited company is with the shoe kind the enterprise that exit gives priority to, chen Xi of company vise general manager expresses when accepting our newspaper reporter to interview, the company sufferred financial crisis to affect exit to drop first half of the year 2009, but second half of the year exports apparent get warm again after a cold spell. The reporter understands, art shoe owner wants to be given priority to with leather shoes exit east, advocate sell the market to be Euramerican. Rising to extending market, art shoe line of business has the idea that is different from other company east, chen Xi tells a reporter, it is admittedly important to extend the market, but the client that should have developed above all, “We still are acting industry businesses at present, but the consciousness that the company has training company brand all the time, we normally with in high-end client cooperates, because have the promotion that just can have very old rate with good client collaboration business only, the competition ability that enhances a business ” .
To export market prospect of future, chen Xi expresses, the difficulty that the enterprise faced to place 2009 is to have anticipate what prepare with psychology, and have a state relevant policy gives aid to, but the situation of international and home is still unidentified 2010 bright, financial crisis still perhaps will comparative continuously long time, will tell to retail trade, the crisis happens to his influence later, but persistent time also is met longer. The reporter understands in interview, exit of battalion of already of Dong Yi shoe already had 20 old, experienced incomputable market rise and fall. Although perspective is not clear, but Chen Xi is not crestfallen: “Our unlike is other enterprise in that way heart grey meaning is cold, foreground is very hopeful still, I believe Chinese goods is very competitive still. I believe Chinese goods is very competitive still..
The reporter understands from business side, in backside of hopeful state of mind, the problem that at present exit shoe look forward to cares most still is an enterprise support with labour and policy. The industry expresses, after exporting order get warm again after a cold spell, the most outstanding problem that face is worker shortage. Additional, hope the branch can be enterprise consider more related the government namely, to the shoe kind etc labor is concentrated model the enterprise can form a long-term policy support, ensure the enterprise stabilizes development.
